“Ab mera number hai” . . . Telenor in INDIA Now!

Uninor services launched in India



Uninor services were launched simultaneously in the circles Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Uttar Pradesh East, Uttar Pradesh West and Bihar (including Jharkhand), making it the widest coverage any operator has launched within India. The launch of Uninor services happens eight months after Telenor Group finalized the transaction with Unitech Group and made the first investment into Uninor on 20 March.

A model for future telecommunication operations
Uninor has established an organizational model, utilizing the unique extend of infrastructure sharing and large degree of outsourcing services available in India. With extensive use of outsourcing, Uninor has created a fast, flexible and efficient model for future growth.

“The Indian organizational model represents a new and innovative approach to setting up a light and cost-efficient telecom operation”, said Mr. Jon Fredrik Baksaas. “I believe that Uninor’s organizational approach will make them faster and more agile than a traditional mobile operator”.




“Ab mera number hai”
Uninor will leverage from Telenor Group’s established marketing and design framework. As in several other markets where the Telenor Group is present, the brand follows Telenor’s brand strategy, combining the global position of the Telenor Group with a distinct local identity. Uninor’s tagline is “Ab mera number hai” or “My time is now”, set to target the young and ambitious individuals.

Celebrating the launch in the streets across India
The day following the launch Uninor will make a big impact in the streets across India, when close to 30 000 persons join the “blue wave”- parade to celebrate that Uninor services are available to the Indian people.