Soft, Gentle Protection with Johnson & Johnson

Skin so gentle, as gentle as a mother's love . . .

A baby's delicate skin needs the love and gentle care of Johnson's Baby Powder. Its clinically proven mild formula is safe for your little one's sensitive skin. With four light fragrances, it leaves your baby smiling clean and fresh all day long. A johnsons baby smells so sweet, you wouldn't want to stop cuddling him!