Since the launch of Lays (by PEPSI) sales of Super Crisp really went down, than came Halal issue (was it a Drama or Reality no one knows) . . . Finally Super Crisp has changed its positioning, came up with new flavors, packing and ad campaign ! ! !
Lays is also back in the market with big "Halal" on their pack . . . Winter season is almost here and battle of market share and sales begins . . .
November 25, 2009
Super Crisp introduces New Exciting Flavors
Mohammad Atif Shahzad
12:20 PM